Website development to enhance public outreach, raise awareness and demonstrate ongoing impact of a novel bycatch avoidance tool (BATmap) co-developed by UoA and the Scottish fishing industry

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Website development to enhance public outreach, raise awareness and demonstrate ongoing impact of a novel bycatch avoidance tool (BATmap) co-developed by UoA and the Scottish fishing industry

This project is an extension of an extremely successful ongoing project concerning the development and deployment of a mobile phone app for reducing bycatch of unwanted fish species on the west coast of Scotland. This also involved the creation of the BATmap website, which provides a landing page for the tool and is a key component of the project’s engagement strategy.

Following a successful pilot study and a positive reception from the industry, the website has been updated with a second page of content accessed by the ‘Impact and Next Steps’ tab (https://info.batmap.co.uk/impact-and-next-steps/). The global reach of the BATmap website is evident and BATmap was included as a case study for the University’s Sustainable Development Goals 2021 annual report.

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