Lecturer
- About
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- Email Address
- yanghong.hu@abdn.ac.uk
- Office Address
- School/Department
- Business School
Biography
Dr Yanghong (Alice) Hu, born in China, works as the Interim Head of Group for the Strategy, Marketing, and Entrepreneurship Group and as a lecturer at the Department of Management Studies, University of Aberdeen Business School. She received her PhD in Management from Hong Kong Baptist University in Hong Kong, China.
Her research has a dual focus on international business strategy and consumer behaviour. She explores topics in business strategy like digitalization, firm innovation, and corporate diversification.
She also explores topics in consumer behaviour like service relationships in service co-production, round time, mobile app engagement, branding, etc.
Memberships and Affiliations
- Internal Memberships
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10/2022 to Now: Interim Head of Group for the Strategy, Marketing, and Entrepreneurship Group
04/2024 to Now: Program Leader of MSc International Business Management
05/2023 to 08/2024: Exams Officer for Undergraduate Management Studies and International Business Programmes
- External Memberships
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Dr. Yanghong Hu is a Fellow of the Higher Education Academy (FHEA) in the UK.
- Research
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Funding and Grants
Erasmus Staff Mobility Funding
In 2023, Dr. Yanghong Hu was solely awarded the Erasmus Staff Mobility funding with an amount of EUR 4,559 under project 2020-1-UK01-KA103-078723.
Research Funding
Research on Meaning, Structure, and Multi-level Mechanisms of Algorithm Power. Funded by National Natural Science Foundation of China, 2023-2026. (Co-investigator, Funding Amount: 450,000RMB/56,000GBP)
Exploring Professional Service Heterogeneity and Unbalance in the Digital Medical Service and Its Service Performance. Funded by National Natural Science Foundation of China, 2022-2025. (Co-investigator, Funding Amount: 480,000 RMB/60,000 GBP)
Mechanisms and Governance Strategies for System Mutual Trust of Platform Firms: A Perspective of Multi-Parties. Funded by National Social Science Foundation of China, 2020-2025. (Co-investigator, Funding Amount: 200,000 RMB/25,000 GBP)
- Teaching
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Teaching Responsibilities
Postgraduate Courses (Ongoing)
BU5048 Business Strategy (Course Coordinator 2024/25)
BU5579 Internationalisation (Course Coordinator 2019/20, 2020/21, 2021/22, 2022/23, 2023/24, 2024/25)
QB5548 Internationalisation (Qatar Campus) (Course Coordinator 2023/24, 2024/25)
Undergraduate Courses (Previously taught)
IN1501 International Context for Business 2 (Course Coordinator 2019/20, 2020/21, 2021/22, 2022/23)
MS4540 Business Management Dissertation (Course Coordinator 2019/20)
MS4536 Business Strategy
QB4505 Business Strategy (Qatar Campus)
QB2506 Introduction to International Business (Qatar Campus)
QB2505 Operations Management (Qatar Campus)
- Publications
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Perceived Identity Threat and Brand Advocacy Responses to Different Types of Brand-related Attacks
Internet ResearchContributions to Journals: ArticlesUnderstanding local consumers' reactions to perceived unfair product recalls of foreign brands: a relative deprivation perspective
Asia Pacific Journal of Marketing and Logistics, vol. 35, no. 9, pp. 2216-2234Contributions to Journals: ArticlesUniqueness neglect on consumer resistance to AI
Marketing Intelligence and Planning, vol. 41, no. 6, pp. 669-689Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1108/MIP-11-2022-0505
- [ONLINE] View publication in Scopus
Motivation for users’ knowledge sharing behavior in virtual brand communities: A psychological ownership perspective
Asia Pacific Journal of Marketing and Logistics, vol. 34, no. 10, pp. 2165-2183Contributions to Journals: ArticlesHow do servant leadership and self-esteem at work shape family performance in China?: A resource-gain-development perspective
Management Decision, vol. 60, no. 3, pp. 550-566Contributions to Journals: ArticlesExploring regulatory fit between service relationships and appeals in co-production
Journal of Services Marketing, vol. 35, no. 4, pp. 505-515Contributions to Journals: ArticlesThe effects of slack resource of R&D professionals on firm performance: evidence from traditional manufacturing firms in an emerging economy
International Journal of Human Resource Management, vol. 31, no. 12, pp. 1594-1616Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1080/09585192.2017.1416654
- [ONLINE] View publication in Scopus
Impact of inclusive leadership on employee innovative behavior: Perceived organizational support as a mediator
PloS ONE, vol. 14, no. 2, 0212091Contributions to Journals: ArticlesDeveloped market or developing market?: A perspective of institutional theory on multinational enterprises’ diversification and sustainable development with environmental protection
Business Strategy and the Environment, vol. 27, no. 7, pp. 858-871Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1002/bse.2037
Symbiosis-orientation and the survival of small–large strategic alliances
Journal of Entrepreneurship and Innovation in Emerging Economies, vol. 4, no. 2, pp. 121-136Contributions to Journals: Articles- [ONLINE] DOI: https://doi.org/10.1177/2393957518778475