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Marketing Management, MSc
Introduction
This programme is accredited by the Chartered Institute of Marketing, the leading professional body for marketers worldwide. It offers you the opportunity to gain a professional qualification that is highly sought after by employers and the course content is designed to ensure you will be fully equipped to take advantage of the best opportunities for a successful marketing career.
This programme is also available to study online.
Study Information
Study Options
- Learning Mode
- On Campus Learning
- Degree Qualification
- MSc
- Duration
- 12 months or 24 months
- Study Mode
- Full Time or Part Time
- Start Month
- September or January
- Location of Study
- Aberdeen
You will develop advanced knowledge of marketing strategies, principles, models, theories and practices, and pick up a practical skill-set that is directly applicable to the workplace across a wide range of sectors.
Our 'conversion' Master's can be completed in a single year, from any undergraduate discipline, and offers all the elements of a high-level Master's degree within an innovative and stimulating programme structure. Our approach to learning ensures that our MSc in Marketing stays current with industry developments. The programme is built around the very latest marketing research insights into what employers need, current expert thinking and real-world practical experience.
The University of Aberdeen is a leader in teaching and research in the field of business and management and this programme builds on our considerable strengths in these areas. The Department of Business Management is also home to The Africa-Asia Centre for Sustainability research centre. The centre was established on a commitment to undertaking inter and trans-disciplinary research in which expertise across disciplines will be integrated together in order to forge new understanding and new ways of addressing critical sustainability and global grand challenges within the context of the African and Asian regions.
Available Programmes of Study
- MSc
-
Marketing Management
Qualification Duration Learning Mode Study Mode Start Month LocationMSc 12 months On Campus Learning Full Time September Aberdeen MoreMSc 12 months On Campus Learning Full Time January Aberdeen MoreMSc 24 months On Campus Learning Part Time September Aberdeen MoreMSc 24 months On Campus Learning Part Time January Aberdeen MoreProgramme Fees
Fee information Fee category Cost EU / International students £26,250 Tuition Fees for 2025/26 Academic Year UK £15,700 Tuition Fees for 2024/25 Academic Year
We will endeavour to make all course options available. However, these may be subject to change - see our Student Terms and Conditions page.
Fee Information
Additional Fee Information
- Fees for individual programmes can be viewed in the Programmes section above.
- In exceptional circumstances there may be additional fees associated with specialist courses, for example field trips. Any additional fees for a course can be found in our Catalogue of Courses.
- For more information about tuition fees for this programme, including payment plans and our refund policy, please visit our Tuition Fees page.
Funding Opportunities
The University of Aberdeen provides an Alumni Discount Scheme:
The University of Aberdeen is very pleased to offer a 20% discount on postgraduate tuition fees for all alumni who have graduated with a degree from the University of Aberdeen. More Information can be found here.
Scholarships
All eligible self-funded international Postgraduate Masters students starting in September 2025 will receive an £8,000 scholarship. Learn more about this Aberdeen Global Scholarship here.
To see our full range of scholarships, visit our Funding Database.
How You'll Study
You will study a mix of highly effective learning techniques from modern to traditional, including small-group workshops, lectures, computer-based simulations, exams, interpersonal role-plays, negotiating workshops and marketing pitch presentations.
Learning Methods
- Group Projects
- Individual Projects
- Lectures
- Seminars
- Tutorials
Assessment Methods
Our programme employs a variety of assessment methods which are designed to assess knowledge, competencies and skills that are required in the role of a modern marketer.
You’ll attend a variety of stimulating lectures, seminars and tutorials, with your skills and competency assessed by a mix of presentations, traditional exams, essays and projects.
Why Study Marketing Management?
- This advanced Master's programme, accredited by the globally recognized Chartered Institute of Marketing (CIM), adopts an innovative approach by integrating the latest insights from marketing research, expert perspectives, and hands-on experience. It offers the opportunity to attain a coveted professional qualification, ensuring you are well-prepared for a thriving marketing career.
- Students will develop advanced knowledge of marketing strategies, principles, models, theories, and practices that are directly applicable to the workplace across a wide range of sectors.
- Immerse yourself in industry-specific assignments, crafting solutions and recommendations for contemporary challenges.
- The University of Aberdeen was ranked 12th in the UK in the Guardian University Guide 2025 and 15th in the Times and Sunday Times Good University Guide 2025
- Ranked 15th in the UK for Business, Management and Marketing in the Times and the Sunday Times Good University Guide 2025
- Obtain a professional qualification highly sought after by employers, and the course content is designed to ensure that students are fully equipped to take advantage of the best opportunities for a successful marketing career.
- Our programme welcomes graduates from any discipline – no prior business degree required.
- With a community of over 130 nationalities at the University of Aberdeen, students are immersed in an environment that enables international discourse creating truly global exchanges, generating deep insights that spark innovative change.
What Our Students Say
Entry Requirements
Qualifications
The information below is provided as a guide only and does not guarantee entry to the University of Aberdeen.
Our minimum entry requirement for this programme is an undergraduate degree at UK Honours level (or a degree from a non-UK institution which is judged by the University to be of equivalent worth).
Please enter your country or territory to view relevant entry requirements.
English Language Requirements
To study for a Postgraduate Taught degree at the University of Aberdeen it is essential that you can speak, understand, read, and write English fluently. The minimum requirements for this degree are as follows:
IELTS Academic:
OVERALL - 6.5 with: Listening - 5.5; Reading - 6.0; Speaking - 5.5; Writing - 6.0
TOEFL iBT:
OVERALL - 90 with: Listening - 17; Reading - 21; Speaking - 20; Writing - 21
PTE Academic:
OVERALL - 62 with: Listening - 59; Reading - 59; Speaking - 59; Writing - 59
Cambridge English B2 First, C1 Advanced or C2 Proficiency:
OVERALL - 176 with: Listening - 162; Reading - 169; Speaking - 162; Writing - 169
Read more about specific English Language requirements here.
Document Requirements
You will be required to supply the following documentation with your application as proof you meet the entry requirements of this degree programme. If you have not yet completed your current programme of study, then you can still apply and you can provide your Degree Certificate at a later date.
- Degree Transcript
- a full transcript showing all the subjects you studied and the marks you have achieved in your degree(s) (original & official English translation)
- Personal Statement
- a detailed personal statement explaining your motivation for this particular programme
Aberdeen Global Scholarship
Eligible self-funded Postgraduate Taught (PGT) students will receive the Aberdeen Global Scholarship. Eligibility details and further information are available on our dedicated page.
Aberdeen Global ScholarshipCareers
If you are looking for a challenging and exciting career in Marketing that combines an entrepreneurial attitude with a results-driven, hands-on approach, then this is the programme for you. Marketing is a core function in virtually every organisation, both commercial and public, and our Master’s degree has been designed to prepare you for a wide range of Marketing roles in areas such as:
- advertising
- branding,
- CRM marketing
- digital marketing,
- international marketing
- market research
Industry Links
Students have gone on to take Internships with North Granite Gin, Aberdeen Performing Arts & Tedenka.
Experience three Professional Development Weeks annually, providing you with valuable opportunities to enhance your skills and career prospects. Additionally, participate in our Careers Fair, where you can interact with potential employers, explore diverse career paths, and make connections that can shape your professional journey.
Accreditation
Our programme is accredited by the Chartered Institute of Marketing (CIM) and will equip you with all the skills required for a successful marketing career.
The Business School is EQUIS accredited, placing it among a select group of globally recognised institutions. Out of over 15,000 business schools worldwide, only around 200 schools across 45 countries have attained this distinction.
This degree holds accreditation from
Our Experts
You will be taught by and have access to a number of experts, many of whom are internationally renowned within their respective fields. These will include members of the Africa-Asia Centre for Sustainability.
For more details on academic experts and those who will be teaching within your programme discipline please visit the People section of the Business School website.
- Programme Leader
- Huda Khan
- Other Expert
- Dr Tim Stone
Information About Staff Changes
You will be taught by a range of experts including professors, lecturers, teaching fellows and postgraduate tutors. However, these may be subject to change - see our Student Terms and Conditions page.
World Class Facilities
The University of Aberdeen, established in 1495, is Scotland’s third oldest and the UK’s fifth oldest University. The university’s ancient campus reflects its long-standing academic tradition, with historic buildings such as King's College, which dates back to the 15th century. This blend of ancient architecture and modern facilities creates a unique atmosphere where students can experience the best of both tradition and innovation.
Sir Duncan Rice Library
The University’s award winning Sir Duncan Rice Library is listed in the “Top 20 spellbinding University libraries in the World”. It contains over a million volumes, more than 300,000 e-books and 21,000 journals.
Find out more
Aberdeen City
Named Scotland's Safest University City (Unbroken Britain Survey, Provident Financial, 2018) and is in the top 10 in the UK for places to live and work (PricewaterhouseCoopers, 2018).
Affordability
Aberdeen has been named the cheapest place for students to rent private accommodation in the UK. In 2024, StuRents reports that the average price of a student private rental property in the Granite City was just over £96 a week.
Get in Touch
Contact Details
- Address
-
Business School
University of Aberdeen
MacRobert Building
King Street
Aberdeen
AB24 3FX