Welcome to your brand portal
Everything you need to tell our story, and engage your audience through the words, the content and the designs that inspire them the most.
Beyond Boundaries is our brand platform. It is the north star that guides us as we seek to capture the attention of audiences around the world, inspiring them to join our community of boundary breakers to spark active, positive change.
Our brand principles remind us why we are here, the values that drive our actions, and the messaging through which we tell people - whether they are a prospect student on the other side of the world, a local policymaker, or a potential new research fellow - just what makes the University of Aberdeen, and our people, so great.
This is our brand and we are all brand ambassadors. We own the brand through our work and relationships, how we speak and act, and in turn our brand reflects this uniqueness to the world. The power of our brand lies in your ability to shine a light on what makes Aberdeen special: the words you use in content and conversation, and the images you use to present and tell the story of who we are.
Whether you are a brand novice or a creative pro, you will find all the tools you need to navigate our brand and best engage your audience:
