Date of Establishment
Change of name from Student Recruitment and Admissions Committee (2014 to 2019 - SRAC) to Student Recruitment Committee (SRC) with effect from March 2019.
Convener & Administrative Support Area
Chair: Alan Speight, Vice-Principal (Global Engagement)
Clerk: Caitlin Gunn, Digital Marketing Officer
Purpose
Committee with primary responsibility for the development and monitoring of implementation of the University's strategy and policy for student recruitment across the University, in support of the University's student recruitment and admissions objectives. It works closely with the University Education Committee in ensuring the University's offerings are attractive to the market.
Remit: (To be reviewed annually at first meeting of committee cycle)
Responsible for:
- Oversight of the development and implementation of long-term strategy, policy, planning, and process relating to all undergraduate and postgraduate student recruitment and admissions (including online, transnational education partnerships and English Language provision)
- Supporting the achievement of student intake targets
- Managing how we meet the terms of SFC grant including Outcome Agreement commitments relating to student numbers/admission and avoidance of over-recruitment against the University's SFC-limit for Scottish full-time undergraduates
- Development and implementation of the University's widening access strategy
- Recommending tuition fee levels, scholarships, recruitment packages and incentives (including accommodation and fee waivers) for all levels of study
- Development and implementation of marketing strategy, including market research and analysis to inform and feed into School Plans
- Reporting and making recommendations to Senior Management Team, University Management Group, Policy & Resources Committee, and other bodies as appropriate regarding student recruitment and admissions issues
- Review of student recruitment-related risks and action plans in place to mitigate these, recommending and implementing new actions
- To establish and disestablish sub-committees or working groups to support the work of the Committee
- Liaise with academic areas and Schools
- Oversight and monitoring of international advice and compliance matters related to international students.