University staff visited Tullos Primary School in Aberdeen this week where they took part in the first workshop being delivered under the University's partnership with Aberdeen Football Club Community Trust.
Professor Norman Hutchison and Pam Cumming, School Engagement Coordinator at the University of Aberdeen Business School, delivered a lesson on entrepreneurship and marketing to P7 pupils, who were challenged to come up with a marketing plan that would help Aberdeen FC reach out to local communities.
They were joined by staff from the AFC Community Trust, with whom staff from the University have been working on a plan to help primary school pupils develop skills in literacy and numeracy.
Commenting afterwards, Professor Hutchison said: “The pupils came up with some very good and innovative ideas on the ways Aberdeen FC could grow their business model.
“There was a high level of engagement and enthusiasm in the classroom and at the end of the hour, each group had to present their ideas to the class. The session covered a large number of learning outcomes and will hopefully inspire the pupils to be entrepreneurial.”