Professor Claire Wallace and Dr Stephanie Garrison have published an online article exploring the boundaries between lifestyle and business in tourism content creation work.
Entitled, 'What tourism content creators tell us about the future of work', the piece is posted on Digit Blog, and is drawn from a broader study at the Digital Futures at Work Research Centre that explores how the rise content creation extends the meaning of work in the digital era.
Guided by three questions (how these workers are perceived by themselves and others; the nature of their work; and the future of this type of work), The Impact of Digitalisation on Work and Employment project traces the line between 'influencers' and 'content creators', with respondents favouring the identity of 'content creators’.
Policymakers need to consider the longer-term implications of a growing form of work that falls outside of existing labour laws and social safety nets
Looking to the future, Garrison and Wallace caution that the increase in content creators requires a shift in how society views content creation and orbitol work as work.
As content-based work gains popularity amidst Gen-Z (born between 1996-2000), adjustment is needed not only in how society and employers understand work, but also factors of mobility, access, workers' rights and protection.
For more information on the project, view this brief clip; to read the post in full, visit Digit Blog.