RESEARCH METHODS FOR BUSINESS

RESEARCH METHODS FOR BUSINESS
Course Code
MS 3549
Credit Points
15
Course Coordinator
Dr B Davies

Pre-requisites

PO 2504 Understanding Statistics or equivalent.

Overview

The course will introduce and develop the following aspects:

  • Philosophical frameworks underpinning research approaches

  • Research strategies for the design and conduct of research projects

  • Ethical constraints and considerations in social science research

  • Alternative sampling strategies and their benefits and limitations

  • Quantitative methods, such as structured questionnaires and content analysis

  • Qualitative methods, such as participant observations and ethnography

  • Consideration of mixed methods and pragmatic concerns with research

Structure

1 one-hour lecture per week and 1 two-hour tutorial every two weeks over the duration of the course.

Assessment

1st Attempt: 1 two-hour examination (70%); and continuous assessment (30%) consisting of a graded written assignment (approx 2500 words).

Resit: 1 two-hour examination (100%).

Formative Assessment

This will take place through the two-hour tutorial exercises. Students will work both individually and in groups on a series of research problems.

Feedback

Written feedback is given on the written summative assignment. Continuous oral feedback is given in tutorial exercises, tutorial presentations and in class discussions. Assignments are submitted through MyAberdeen/Turnitin and are available to the external examiner.