- Course Code
- MS 2004
- Credit Points
- 30
- Course Coordinator
- Mr R Williams
Pre-requisites
Available only to students in Programme Year 2 or above.
Overview
This course will provide students with an overview of the underpinning concepts of marketing, and the requirements for the development of a market-oriented organisation. Specifically this will involve an introduction to the basic concepts of buyer behaviour, market research, the marketing mix and the strategic context of marketing. The linkages between marketing and other key functional areas of management, notably operations and human resource management, are highlighted by this course, encouraging the adoption of a systems perspective.
Structure
2 one-hour lectures per week, 1 one-hour tutorial every alternate week.
Assessment
1st Attempt: Examination (80%) and in-course assessment (20%).
Resit: Examination (80%) and in-course assessment (20%). The in-course assessment grade will be carried forward.