Last modified: 23 Jul 2024 10:44
The course seeks to equip students with the knowledge to understand what strategy is, how it is formulated and implemented in organisations, and what tools and models you can use to support your strategic decision-making.
By the end of the course, students should be able to:
| Study Type | Undergraduate | Level | 3 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Offshore | Sustained Study | No |
| Co-ordinators |
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This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. Strategy is a fundamental part of every business, its origins can be traced back to the 5th century (BC) as part of the art of war, however, it is more common today to hear of strategy in terms of professional language, both personal and professional. Organisations consistently struggle to find the best strategy to be successful with some companies, e.g., IKEA, adopting a long-term strategy with a clear plan over a relatively long period of time. Other organisations, e.g., Apple have been far more flexible in their strategic approach.
The course has been designed to help you gain a holistic understanding of the key areas of strategic management including how strategy is formulated and implemented, and what tools and models can be used to support strategic decision making. In this course, you will explore the difference between corporate, business, and functional strategy, the complex issues associated with the implementation of strategy, the concept of strategic fit, and the role for strategic leadership in shaping and implementing strategy.
This module will enable you to develop skills such as organisational research, analysis, and evaluation of information to produce a cohesive synthesis in a report format which is expected of graduates by employers. Use of digital resources is increasingly important today and, even more important, is ensuring that the information you access, and use is truthful, using comprehensive and rigorous databases from trusted sources is an important part of your research as well as understanding and applying the information to produce a credible organisational report based on real-world organisations with recommendations for future strategy.
This module and its assessment will push you to continue to develop your research, analytical and academic writing skills, asking you to make creative solutions. Your tutors are there to support you and encourage you to achieve the highest possible outcomes, nothing is guaranteed but your hard work and resilience will enable you to understand formative feedback and develop your work for the best results.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 30 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Further information about the assessment will be provided in the lectures and seminars. There will be dedicated tutorial sessions for formative feedback and assessment preparation. Summative feedback will be provided online. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Analyse the role of organisational learning in shaping strategy development |
| Conceptual | Analyse | Describe the different types of business and corporate strategies and, apply these concepts to analyse the strategic options of organisations in different types of contexts |
| Conceptual | Evaluate | Evaluate the complex issues associated with implementing these strategies in different types of organisations in different contexts |
| Conceptual | Understand | Demonstrate an understanding of what strategic management is and why it is important |
| Factual | Apply | Recognise, understand, and apply the different types of strategic analysis tools to make sense of an organisation’s environment and its resources |
| Assessment Type | Summative | Weighting | 70 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Analyse the role of organisational learning in shaping strategy development |
| Conceptual | Analyse | Describe the different types of business and corporate strategies and, apply these concepts to analyse the strategic options of organisations in different types of contexts |
| Conceptual | Evaluate | Evaluate the complex issues associated with implementing these strategies in different types of organisations in different contexts |
| Conceptual | Understand | Demonstrate an understanding of what strategic management is and why it is important |
| Factual | Apply | Recognise, understand, and apply the different types of strategic analysis tools to make sense of an organisation’s environment and its resources |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Demonstrate an understanding of what strategic management is and why it is important |
| Factual | Apply | Recognise, understand, and apply the different types of strategic analysis tools to make sense of an organisation’s environment and its resources |
| Conceptual | Analyse | Describe the different types of business and corporate strategies and, apply these concepts to analyse the strategic options of organisations in different types of contexts |
| Conceptual | Evaluate | Evaluate the complex issues associated with implementing these strategies in different types of organisations in different contexts |
| Conceptual | Analyse | Analyse the role of organisational learning in shaping strategy development |
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