Undergraduate SCNU Joint Institute Business School 2023-2024

The purpose of this course is to introduce you to the fundamentals of management and the internal structure of organisations. The course also aims to begin to prepare you with the skills identified as essential by employers.

The purpose of this course is to introduce you to the external global context in which businesses operate. The specific learning objectives of the course are to explore the political, economic, sociocultural, technological, ethical and market influences on business, and how businesses interact to the global environment through innovation, strategy, operations and marketing. This will be approached through four themes:

1. Challenges of Globalization
2. Environmental Challenges
3. Taming External Challenges
4. Facing the Challenges

The course seeks to introduce students to the principles and practice of marketing. To this end, provides an understanding of the fundamentals of marketing, marketing planning and strategy, customer value and critical marketing.

The course seeks to equip students with the knowledge to understand what strategy is, how it is formulated and implemented in organisations, and what tools and models you can use to support your strategic decision-making.

By the end of the course, students should be able to:

• demonstrate an understanding of what strategic management is and why it is important.
• recognise, understand, and apply the different types of strategic analysis tools to make sense of an organisation’s environment and its resources.
• describe the different types of business and corporate strategies and apply these concepts to analyse the strategic options of organisations in different types of contexts.
• appreciate the complex issues associated with implementing these strategies in different types of organisations in different types of contexts.
• identify the role of organisational learning in shaping strategy development.