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JB2001: MARKETING (2022-2023)

Last modified: 10 Aug 2022 11:10


Course Overview

The course seeks to introduce students to the principles and practice of marketing. To this end, provides an understanding of the fundamentals of marketing, marketing planning and strategy, customer value and critical marketing.

Course Details

Study Type Undergraduate Level 2
Term First Term Credit Points 15 credits (7.5 ECTS credits)
Campus Offshore Sustained Study No
Co-ordinators
  • Dr Ijeoma Okpanum

What courses & programmes must have been taken before this course?

  • Any Undergraduate Programme (Studied)
  • Bsc In Business Management & Information Systems (Scnu)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course examines four key dimensions - marketing concept, marketing environment, marketing mix and marketing in practice. Students will study the marketing concept and key principles underpinning the modern concept of marketing in comparison with other organisational orientations. Contextualisation of the marketing function will allow a comprehensive examination of the impact of environmental factors on marketing activities and consumer behaviour. To develop an integrated perspective of marketing, core marketing tools such as the marketing mix - product development, distribution, promotion, and pricing will be considered. Application of marketing in practice will be examined through examples of marketing success and failures, with students gaining an awareness of effective information management in the marketing process.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Oral Presentation: Group

Assessment Type Summative Weighting 30
Assessment Weeks Feedback Weeks

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Feedback

Feedback provided online

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualAnalyseOutline the nature of the link between marketing theory and practice
ConceptualApplyUnderstand the fundamentals of marketing
ConceptualEvaluateAppreciate the role of critical marketing in developing marketing thought
FactualUnderstandUnderstand how value is created
ProceduralApplyExplain the process of marketing planning and strategy

Exam

Assessment Type Summative Weighting 70
Assessment Weeks Feedback Weeks

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Feedback

Feedback provided online

Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Resit Assessments

Exam

Assessment Type Summative Weighting 100
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ConceptualApplyUnderstand the fundamentals of marketing
ProceduralApplyExplain the process of marketing planning and strategy
FactualUnderstandUnderstand how value is created
ConceptualEvaluateAppreciate the role of critical marketing in developing marketing thought
ConceptualAnalyseOutline the nature of the link between marketing theory and practice

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