Undergraduate SCNU Joint Institute Business School 2022-2023

The purpose of this course is to introduce you to the fundamentals of management and the internal structure of organisations. The course also aims to begin to prepare you with the skills identified as essential by employers.

The purpose of this course is to introduce you to the external global context in which businesses operate. The specific learning objectives of the course are to explore the political, economic, sociocultural, technological, ethical and market influences on business, and how businesses interact to the global environment through innovation, strategy, operations and marketing. This will be approached through four themes:

1. Challenges of Globalization
2. Environmental Challenges
3. Taming External Challenges
4. Facing the Challenges

The course seeks to introduce students to the principles and practice of marketing. To this end, provides an understanding of the fundamentals of marketing, marketing planning and strategy, customer value and critical marketing.