Last modified: 31 May 2022 13:05
The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.
| Study Type | Undergraduate | Level | 1 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | Yes |
| Co-ordinators |
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The course introduces you to the external global context in which businesses operate through four key themes:
Information on contact teaching time is available from the course guide.
1x 2000-word Essay (60%);
1x Group Project - 1500-word assignment (40%)
There are no assessments for this course.
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | The cultural context of business |
| Conceptual | Understand | The pest and pestle models |
| Conceptual | Understand | Technology and innovation |
| Conceptual | Understand | How the business environment influences the marketing and operations functions |
| Conceptual | Understand | The political and economic environment and globalization |
| Conceptual | Understand | Business ethics and corporate social responsibility |
| Conceptual | Understand | HRM and leadership practices |
| Procedural | Understand | Basic ideas of business strategy |
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