Last modified: 31 May 2022 13:05
This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. The course has been designed to help you gain an understanding of the key areas of strategic management including an understanding of: what strategic management is and why it is important; the different types of strategic analysis tools available; the difference between corporate, business and functional strategy; the complex issues associated with the implementation of strategy; the concept of strategic fit; and the role for strategic leadership in shaping and implementing strategy.
| Study Type | Undergraduate | Level | 4 |
|---|---|---|---|
| Term | Second Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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This course introduces the theories, concepts and techniques of analysis including external, internal analysis; corporate, business and functional strategies; strategy implementation; entrepreneurial and international strategies, corporate governance.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 40 | |
|---|---|---|---|---|
| Assessment Weeks | 32 | Feedback Weeks | 32 | |
| Feedback |
This is an online MCQ And T/F that with the help from e-learning it is added to MyAberdeen. The test runs for an hour on a specific date/time to allow all students to answer the test. The class test is done online and the feedback is received immediately giving written details to students on where they can find the answers to the questions, they were asked in the text book. The class test will measure accuracy on the use of concepts in Strategic Management. |
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| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 60 | |
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| Assessment Weeks | Feedback Weeks | |||
| Feedback |
The final assessment will be one 1000-word essay addressing one open ended question which is submitted online after a week. The final assessment will measure critical skill as well as accuracy on the use of concepts in Strategic Management. |
Word Count | 1000 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Final assessment in the same format as the main diet. The final assessment will be one 1000-word essay addressing one open ended question which is submitted online after a week. |
Word Count | 1000 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Factual | Remember | ILO’s for this course are available in the course guide. |
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