Undergraduate Business Management 2020-2021

The aim of this course is to introduce students to the fundamentals of management, the internal structure and processes of organisations. Students will understand the main functions of management, what management is, what managers do and the factors that influence behaviour and performance of managers and other employees within an organisation.

The course will introduce a range of theories, research and real-life illustrations of a diverse range of management practices and organisational behaviour.  The course will cover areas of: Staffing, Groups and Teams, Leadership and Management, Human Resource Management, Organisational Structure, Culture and Change, Communication, Marketing, Branding and Organisational Processes.

This course provides students with an overview of the underpinning concepts of marketing, and the requirements for the development of a market oriented organisation. Specifically introduces the basic concepts of buyer behaviour, market research, the marketing mix and the strategic context of marketing. The linkages between marketing and other key functional areas of management, notably operations and human resource management are highlighted by this course, encouraging the adoption of a systems perspective.

Operations is the part of management that considers processes rather than people and focuses on the  organisation rather than its environment.

We study processes and process types: when we produce goods or provide services through projects, jobs, batches or by mass production or mass services. We study layout–how facilities are arranged–, capacity and inventory–how much we can make and when to store–, supply chains, project management, quality and improvement.

The course considers theories such as lean and just-in-time but also practice. You will need a calculator besides the ability to write reports.

What is Business Ethics and why should we care? There is an impression amongst many that Business and Ethics are opposed ideas. This course seeks to address these issues. Exploring Business Ethics and Corporate Social Responsibility, tracing its historical origins through to current practice within organizations and the impact on the wider world.  The course covers the fundamental question of what ethics is, granting a context for wider discussion. It looks at why ethics is relevant in the business world today and does so through traditional lectures and interactive learning such as the debates that have proven popular with students.

Entrepreneurship skills are highly important to current economy and they are required to reach higher levels of economic growth and innovation. It is also widely believed that increased levels of entrepreneurship can be reached through, especially, entrepreneurship education. Therefore, this course help students build fundamental blocks that essential to embarking on an entrepreneurial venture.

This theoretically informed and practical course aims to explore the key concepts and theories of consumer behaviour. Students will explore: the consumer as an individual (understanding motivations, psychographics, demographics and cognitive processes) and social and group aspects of consumer behaviour (the role of friends, family and reference groups). The course uses interactive lecture sessions and tutorial activities to encourage students to reflect both on theory and their own experiences as consumers. The course will be very useful for those interested in marketing and market research careers. 

This course introduces students to what is involved in undertaking research into business phenomena. It introduces philosophical issues in the theory of knowledge, ethical issues in research conduct, and considers quantitative and qualitative methods in turn, addressing issues in sampling and design, details of specific approaches, and considerations in data analysis. The course is taught through weekly lectures and an extended two hour tutorial every fortnight, with two pieces of coursework and a two hour written exam. The emphasis throughout is on understanding the conceptual underpinning of different methods, and their strengths and limitations in research.

This course provides an in-depth examination of key theories and concepts in Human Resource Management (HRM) and demonstrates how these concepts can be applied in practice, using relevant case studies. Key themes to be covered include important HRM issues like the link between strategy and HRM, organizational design, team and organizational performance, employee relations, the strategic aspect of compensation and other emerging trends in HRM (life-work balance; virtual organizations and teleworking)

This course is concerned with managing and understanding organisational behaviour. Organisational behaviour is one of the most complex and perhaps least understood academic elements of modern general management but since it concerns the behaviour of people within organisations it is also one of the most central. This course designed to prepare students for what lies within organisations, thus avoiding the 'reality shock'. The emphasis will be on real-life rather than theoretical examples although wherever appropriate theory will be grounded in practical examples.

This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. The course has been designed to help you gain an understanding of the key areas of strategic management including an understanding of: what strategic management is and why it is important; the different types of strategic analysis tools available; the difference between corporate, business and functional strategy;  the complex issues associated with the implementation of strategy;  the concept of strategic fit; and the role for strategic leadership in shaping and implementing strategy. 

Students in this course conduct independent research under the guidance of a supervisor. They can select their own dissertation topic or choose one of a range of topics offered by staff within Management Studies. Students undertake a qualitative and/or quantitative piece of empirical research and produce a dissertation at the end of the process. This course provides them with an opportunity to develop a range of generic and research-specific skills including critical thinking, argumentation, writing, time management, review of literature, research design, and data analysis.