Last modified: 25 Sep 2019 09:58
The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.
| Study Type | Undergraduate | Level | 1 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | Yes |
| Co-ordinators |
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The course introduces you to the external global context in which businesses operate through four key themes:
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 60 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | Word Count | 2000 | ||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Assessment Type | Summative | Weighting | 40 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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There are no assessments for this course.
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | The political and economic environment and globalization |
| Conceptual | Understand | The pest and pestle models |
| Conceptual | Understand | Technology and innovation |
| Conceptual | Understand | The cultural context of business |
| Conceptual | Understand | Business ethics and corporate social responsibility |
| Procedural | Understand | Basic ideas of business strategy |
| Conceptual | Understand | How the business environment influences the marketing and operations functions |
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