Last modified: 25 May 2018 11:16
In The Context of Business, you will be introduced to the external context in which businesses operate. The course is designed to explore the political, economic, sociocultural, technological, ethical and market influences on business. It examines the role and place of business in an increasingly globalized world by looking at the ways in which businesses respond to their environment through innovation, strategy, operations and marketing. The aim of the course is to give an overview of issues that are relevant to the modern business environment and to prepare you for further study by stressing learning skills relevant across disciplines.
| Study Type | Undergraduate | Level | 1 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | None. | Sustained Study | No |
| Co-ordinators |
|
||
The course will contain topics from the following and related areas: business organisations— marketing; human resource management; gender; operations; innovation; corporate social responsibility; international markets; politics; macroeconomics; culture; technology; law; environmental issues.
Information on contact teaching time is available from the course guide.
1st Attempt:
2-hour examination (75%)
Essay (1000 maximum word count) (25%)
There are no assessments for this course.
We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to switch off compatibility mode for this site or upgrade your browser.
