Last modified: 28 Jun 2018 10:27
In The Context of Business, you will be introduced to the external context in which businesses operate. The course is designed to explore the political, economic, sociocultural, technological, ethical and market influences on business. It examines the role and place of business in an increasingly globalized world by looking at the ways in which businesses respond to their environment through innovation, strategy, operations and marketing. The aim of the course is to give an overview of issues that are relevant to the modern business environment and to prepare you for further study by stressing learning skills relevant across disciplines.
| Study Type | Undergraduate | Level | 1 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | None. | Sustained Study | No |
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Information on contact teaching time is available from the course guide.
1st Attempt: 1 two-hour written examination (70%) and in-course assessment (30%). The in-course assessment will comprise online multiple-choice assessment (5%–10%) and an assignment based on an essay with a word limit of 1,000–1,500 words. The online assessment will include a short multiple choice test early in the half-session.
Resit: 1 two-hour written examination (100%).
Essay-based assignment: through written comments returned as soon as practicable (expected within three working weeks).
Examination: feedback on May examination will be posted through MyAberdeen to help students prepare for resit.
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