Last modified: 23 Jul 2024 10:43
This course will identify various audiences, appropriate content and ways of communicating within organisations and institutions, with particular focus on the energy industry, law and law enforcement, emergency services and healthcare. It will identify various purposes, types and modes of communication within organisations and institutions and consider communication plans as part of organisational and institutional strategic plans.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | Second Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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The course will begin with an overview of organisational and institutional communication as reported in the literature. Students will then go on to consider communication within their own and selected other organisations and institutions considering the relationship between institutional roles and communicative behaviour and developing a sample communication plan in the context of the strategic plan of their organisation or institution.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 45 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | Word Count | 2500 | ||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Procedural | Analyse | Distinguish & analyse key linguistic features of professional communication in context. Critical thinking & engagement with complex processes informing communication & behaviour on an analytical level |
| Procedural | Apply | Ability to interpret and analyse goal driven language in the workplace. Development of core presentation skills. Develop proficient communication skills for leadership and teamworking contexts. |
| Procedural | Create | Model and develop analysis systems to expand discussion on the value of language based communication skills in institutional contexts. |
| Procedural | Evaluate | Reflect on current communicative practices in specific institutional contexts with a view to developing insight in specific areas of interest. |
| Reflection | Understand | Ability to understand the inner workings of teams in different organisational contexts. Become familiar with literature and research in the area of workplace discourse. |
| Assessment Type | Summative | Weighting | 10 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Procedural | Analyse | Distinguish & analyse key linguistic features of professional communication in context. Critical thinking & engagement with complex processes informing communication & behaviour on an analytical level |
| Procedural | Apply | Ability to interpret and analyse goal driven language in the workplace. Development of core presentation skills. Develop proficient communication skills for leadership and teamworking contexts. |
| Reflection | Understand | Ability to understand the inner workings of teams in different organisational contexts. Become familiar with literature and research in the area of workplace discourse. |
| Assessment Type | Summative | Weighting | 45 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | Word Count | 2500 | ||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Procedural | Analyse | Distinguish & analyse key linguistic features of professional communication in context. Critical thinking & engagement with complex processes informing communication & behaviour on an analytical level |
| Procedural | Apply | Ability to interpret and analyse goal driven language in the workplace. Development of core presentation skills. Develop proficient communication skills for leadership and teamworking contexts. |
| Procedural | Create | Model and develop analysis systems to expand discussion on the value of language based communication skills in institutional contexts. |
| Procedural | Evaluate | Reflect on current communicative practices in specific institutional contexts with a view to developing insight in specific areas of interest. |
| Reflection | Understand | Ability to understand the inner workings of teams in different organisational contexts. Become familiar with literature and research in the area of workplace discourse. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
To cover analysis techniques and test critical knowledge. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Reflection | Understand | Ability to understand the inner workings of teams in different organisational contexts. Become familiar with literature and research in the area of workplace discourse. |
| Procedural | Apply | Ability to interpret and analyse goal driven language in the workplace. Development of core presentation skills. Develop proficient communication skills for leadership and teamworking contexts. |
| Procedural | Analyse | Distinguish & analyse key linguistic features of professional communication in context. Critical thinking & engagement with complex processes informing communication & behaviour on an analytical level |
| Procedural | Evaluate | Reflect on current communicative practices in specific institutional contexts with a view to developing insight in specific areas of interest. |
| Procedural | Create | Model and develop analysis systems to expand discussion on the value of language based communication skills in institutional contexts. |
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