Last modified: 31 Jul 2023 11:35
This course tracks the ongoing interactions between trade mark and related laws on the one hand and the social and commercial practices of branding on the other. Through the use of cases and contemporary examples throughout, the course views trade mark and related laws within their historical, current, and developing social and commercial contexts. It offers a critical view of certain developments in the laws, their roles in and responses to the evolving practices of branding. It provides students with both an analytical and a practical view on the protection of trade mark and related rights.
| Study Type | Postgraduate | Level | 5 |
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| Term | Second Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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This course takes a critical view of the developments, within their commercial and social contexts, of trade mark and related laws, both statutory and common law. Among the issues addressed are how these developments in the laws have been influenced by commercial concerns, and how these developments have been influential to brand development within the commercial sector and public discourse. The course will also attempt to project the trajectory of future developments in the laws and consider the boundaries which should and which do define these laws.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 50 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
On-Campus Exam. |
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| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 50 | |
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| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Feedback will be provided within three weeks from the date of submission. |
Word Count | 3000 | |
| Knowledge Level | Thinking Skill | Outcome |
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There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
if due to extenuating circumstances. |
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| Knowledge Level | Thinking Skill | Outcome |
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| Knowledge Level | Thinking Skill | Outcome |
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| Factual | Remember | ILO’s for this course are available in the course guide. |
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