Last modified: 05 Oct 2023 08:46
Placing the tourism destination at the heart of discussion, this course explores the physical, conceptual and administrative spaces in which tourism activities occur, and as such provide the context for an exploration of the complex and interrelated activities of tourist. Particular attention will also be directed to exploring how different patterns of tourist behaviour and consumption impact on the socio-cultural fabric of destination communities. It will also draw examples of the impact of Covid-19 upon destinations and tourist consumption of destination. Techniques of monitoring and managing tourist behaviour will be explored in a range of case studies, including different types of destinations.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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The course will introduce students to the range and diversity of rural and urban destinations across the globe and provide a deep understanding of the governance, marketing, legal and operational issues of opening destinations to the public whilst providing a quality tourist experience. The course will explore destination development, targeting and positioning of destination, and tourist management drawing on field-based teaching and international case studies.
The module will also address destinations in a wider societal context by examining their role for regional development and regeneration.
Indicative content includes:
Internationalisation
The course will be international in nature, drawing on examples and practices from developed and emerging economies, so students obtain an understanding of destination across such boundaries. This will include the global impact of Covid-19 and changing tourist consumption patterns.
Sustainability
Sustainability concerns are addressed when considering the impact of tourism, especially, tourist activities, on destination and local communities.
External Engagement
Guest speakers from academia and Destination Organizations (e.g., Historic Environment Scotland, VisitScotland) will be invited when appropriate.
Employability
Students gain a depth of understanding of destinations and apply knowledge of academic research and practice to design appropriate solutions to ensure the sustainability of destinations, add value to and enhance the tourist experience. Through guest lectures, engagement with external organisations allows students to gain insights from and connections with tourism practitioners.
| Description | Value |
|---|---|
| This course includes field-based teaching (one Scotland based destination, e.g., Stirling, Edinburgh, visit), generating transport and entry fees of £120 | 120.0000 |
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 35 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Critical Industry Review Report |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Assessment Type | Summative | Weighting | 30 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Grouped students are required to make a 10-minute video that (re)constructs an image for the destination of the field course according to their investigation, which is followed by 15-minute Q&A |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Identify how destination management and marketing adapts to meet changes in tourist expectation and need |
| Conceptual | Evaluate | Evaluate approaches to destination management that endeavour to involve all stakeholders. |
| Conceptual | Understand | Understand the need for destination management (market failure, urban and rural regeneration, sustainable development, etc). |
| Assessment Type | Summative | Weighting | 35 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Students will be provided with their marks and feedbacks within three weeks from the time of submission. |
Word Count | 2000 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Identify the factors that influence tourism development in a variety of destinations and destination regions (e.g., seaside resorts, world cities, historic towns, national parks) |
| Conceptual | Analyse | Use destination case studies and destination data to critically analyse the practical application of destination management and impacts from tourist activities |
| Conceptual | Analyse | Identify how destination management and marketing adapts to meet changes in tourist expectation and need |
| Conceptual | Evaluate | Evaluate approaches to destination management that endeavour to involve all stakeholders. |
| Conceptual | Understand | Understand the need for destination management (market failure, urban and rural regeneration, sustainable development, etc). |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
The aim of this assessment is to provide an examination of all the intended learning for this course. The students will be given a topic or a destination case and will be asked to prepare an argumentative essay reflecting on the interaction between the destination development and tourist activities, the evidence at hand, the appropriate destination management principles, theories, or concepts to rely on to analyse and address the problem. In the case of re-sitting, the student will NOT be allowed to work on the same topic as they did for their first attempt, although the structure will remain the same. The student will have to select a new topic for his/her re-sit. Therefore, the assignment descriptor is also appropriate for the re-sit if required. |
Word Count | 3000 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Identify how destination management and marketing adapts to meet changes in tourist expectation and need |
| Conceptual | Analyse | Use destination case studies and destination data to critically analyse the practical application of destination management and impacts from tourist activities |
| Conceptual | Evaluate | Evaluate approaches to destination management that endeavour to involve all stakeholders. |
| Conceptual | Analyse | Identify the factors that influence tourism development in a variety of destinations and destination regions (e.g., seaside resorts, world cities, historic towns, national parks) |
| Conceptual | Understand | Understand the need for destination management (market failure, urban and rural regeneration, sustainable development, etc). |
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