Last modified: 05 Oct 2023 08:46
The course aims to help students develop a critical understanding of the developments in international tourism and how these may be positively reflected in management practice. It will enable students to develop the ability to understand the interconnectedness of international tourism with economic, technological, socio-cultural, psychological and political contexts. The course is intended to help students apply theories, understand policy implications, and integrate professional practice into tourism organizations. Students will become familiar with, and draw on, practical projects and case studies to inform practice from a range of national and international organisations in the commercial, public, and third sectors.
| Study Type | Postgraduate | Level | 5 |
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| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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This course explores a variety of perspectives on the functions of management within the tourism industry, showing how tourism has evolved as a business, how the tourism industry is structured, and how tourism businesses operate at a destination and in a global context.
Students will learn to analyse critically the impacts of international tourism and suggest informed solutions and directions, and their professional development will be underpinned by knowledge, research and critical analysis skills required to make a valuable contribution to the strategic management and development of tourism organisations.
Indicative content includes:
Internationalisation
Tourism, in itself, is a globally significant subject and it is taught using a number of international case studies, covering examples from every continent in the world.
Sustainability
The entire module is dedicated to embedding sustainable principles into tourism management. Thus, sustainability is a fundamental aspect of the curriculum and the aim of the course is to encourage future tourism practitioners and managers to develop a sustainable perspective.
External Engagement
Guest speakers from academia and industry (e.g., Destination Management/Marketing Organizations) will be invited when appropriate.
Employability
Students develop their understanding of how to apply tourism management principles in a sustainable manner through assessments based on real-life cases. Through guest lectures, engagement with external organisations allows students to gain insights from and connections with tourism practitioners.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 50 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Case Study Report |
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| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 25 | |
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| Assessment Weeks | Feedback Weeks | |||
| Feedback |
15-minute presentation. Feedback will be provided. |
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| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 25 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Critical Review Essay |
Word Count | 1500 | |
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
The aim of this assessment is to provide an examination of all the intended learning for this course. The students will be given a topic or a tourism management organization case report and will be asked to prepare an argumentative essay reflecting on the nature of the managerial problem, the evidence at hand, the appropriate management principles, theories, or concepts to rely on to analyse and address the problem. In the case of re-sitting, the student will NOT be allowed to work on the same topic as they did for their first attempt, although the structure will remain the same. The student will have to select a new topic for his/her re-sit. |
Word Count | 3000 | |
| Knowledge Level | Thinking Skill | Outcome |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Critically analyse strategic problems facing international tourism including the responsibilities associated with global communications and marketing, and develop transformative solutions |
| Conceptual | Evaluate | Evaluate relevant research techniques and methods used to create, interpret and disseminate knowledge (e.g., management plan) in the context of tourism management |
| Conceptual | Understand | Demonstrate theory-rich & timely knowledge of tourism planning contextualised by comprehending the ethical issues in tourism management, which can ameliorate economic, societal and environment impacts |
| Reflection | Evaluate | Demonstrate reflective skills of self-management and independence in terms of individual initiative and enterprise, taking responsibility for personal learning and continuous professional development |
| Conceptual | Evaluate | Critically evaluate the impact of globalisation/internationalization on tourism and evaluate its role in reshaping tourism and its impacts for a wide range of stakeholders |
| Factual | Evaluate | Critically evaluate current practices in international tourism and develop advanced management strategies for tourism organisations and be able to implement them for a variety of tourism stakeholders |
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