Last modified: 23 Jul 2024 10:43
The course is designed to enrich student’s knowledge on how to market a business in international environment. The objective of the course is to inform students ability to analyse international environment and develop relevant marketing plan and strategies for a successful business.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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The United Kingdom depends heavily on international trade for economic growth, just like most countries around the world (https://www.trade.gov/knowledge-product/united-kingdom-market-overview). Therefore, it is critical for students to understand the concepts, challenges, dynamics and strategic implications of marketing to international markets. Using the course knowledge, students would be able to develop effective strategic plan a business planning to launch in an international market.
The course will inform student knowledge for international market planning and develop their abilities to critically analyse the market environment, interpret environment related data, and develop a creative plan for business.
| Description | Value |
|---|---|
| The course coordinator may need to purchase some international business case studies to supplement teaching. So, this may cost about £200. | 200.0000 |
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 80 | |
|---|---|---|---|---|
| Assessment Weeks | 20 | Feedback Weeks | 23 | |
| Feedback |
Poster development or report |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Apply | Ability to apply course knowledge and key theories of international marketing to create an international market strategy and action plan. |
| Conceptual | Evaluate | Ability to analyse and evaluate the opportunities and risks in international markets. |
| Assessment Type | Summative | Weighting | 20 | |
|---|---|---|---|---|
| Assessment Weeks | 19 | Feedback Weeks | 22 | |
| Feedback |
5 minute presentation |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Develop understanding of key concepts in international Marketing. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | 26 | Feedback Weeks | 29 | |
| Feedback |
A scenario for the market entry would be provided. The written feedback will be provided in line with the course policy. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Apply | Ability to apply course knowledge and key theories of international marketing to create an international market strategy and action plan. |
| Conceptual | Evaluate | Ability to analyse and evaluate the opportunities and risks in international markets. |
| Conceptual | Understand | Develop understanding of key concepts in international Marketing. |
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