Last modified: 31 May 2022 13:30
Students will learn to be confident, enterprising and creative with the ability to cope in the ever-changing global business environment. The course develops students to recognise entrepreneurial opportunities, assume responsibility and take measured risks. This will stimulate enterprise and encourage students to consider self-employment, but more importantly develop themselves as enterprising individuals who can contribute to the success of any organisation in which they may work.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
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Designed to encourage a high level of experiential learning, this course engages students in the practical and creative process of enterprise planning.
The course requires students to take a holistic view of their current studies and also their past business experience to identify a scalable business idea and produce a feasible business plan. While there is a strong practical emphasis to the course, it further complemented by reference to key theoretical themes in areas of strategy, marketing, accounting and economics. The course provides a platform for students to work in groups, develop negotiation and presentation skills, and demonstrate their creativity.
The learning and teaching approach is one of offering learning for, and through, entrepreneurship. This involves utilising theoretical models and frameworks and applying them to practical business scenarios. Students will be provided with responsive, engaging and interactive learning materials which will include a general introduction to the topic together with core academic theory.
The course has further thematic additions based on consultation with industry, specifically designed to give students a unique and exciting opportunity to apply their underpinning business knowledge and skills. The practical application enables students to reflect upon their personal development using the framework of a new business venture. There will be input and support throughout the course from key partners within the Scottish enterprise ecosystem.
The course will comprise both interactive sessions with our world-class faculty as well as small groups exercises, breakout sessions and project work.
Students will also be directed to a variety of other learning sources including (e-)books, (e-)journals and other web-based resources to support your learning and acquire knowledge for yourself. The readings are drawn from research in the management of entrepreneurship as well as strategy. The workshop cases provide an extensive opportunity to integrate and apply these tools in a practical, business context, and draw from a wide variety of firms and industries: established and entrepreneurial.
Students will also be able to apply new knowledge within the context of their professional experience, reflecting on and learning from their prior experience and developing abilities to apply this in new situations.
Embedding of employability/PDP/Scholarship Skills:
The content will facilitate the development of key skills such as reflective learning and critical thinking. Scholarship skills are developed through completion of the assessment.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 25 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
The individual presentation will enable student to interrogate key aspects of the entrepreneurship by identifying and analysing alternative routes from the initial business idea through to trading as a small business. Grades to be provided within normally agreed timescales. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Factual | Apply | On completion of this course students should be able to demonstrate how the principles of creativity, innovation and entrepreneurship converted and applied into new processes, products or services. |
| Procedural | Evaluate | Students should be able to critically demonstrate an awareness of the requirement to understand the needs, wants and behaviour of the various types of potential customers in the marketplace. |
| Assessment Type | Summative | Weighting | 25 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Students will be tasked to identify and evaluate new business ideas/business models. Grades and feedback will be provided within normally agreed timescales. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Factual | Analyse | On completion of this course students should be able to critically research, review and analyse market plus financial information to produce a fiscally robust and market aware feasible business plan. |
| Factual | Apply | On completion of this course students should be able to demonstrate how the principles of creativity, innovation and entrepreneurship converted and applied into new processes, products or services. |
| Procedural | Evaluate | Students should be able to critically demonstrate an awareness of the requirement to understand the needs, wants and behaviour of the various types of potential customers in the marketplace. |
| Reflection | Understand | On completion of this course students should be able to develop the critical capability to generate, recognise, assess and articulate creativity and enterprise opportunities. |
| Assessment Type | Summative | Weighting | 50 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Students will be tasked to produce a reflective writing helps them develop and clarify the connections between what they already know and what they are learning, between theory and practice and between what they are doing and how and why they do. Grades to be provided within normally agreed timescales. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Procedural | Evaluate | Students should be able to critically demonstrate an awareness of the requirement to understand the needs, wants and behaviour of the various types of potential customers in the marketplace. |
| Reflection | Evaluate | On completion of this course students should be able to critically reflect on personal development needs, to include the development, skills and attributes of entrepreneurial behaviour. |
| Reflection | Understand | On completion of this course students should be able to develop the critical capability to generate, recognise, assess and articulate creativity and enterprise opportunities. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Feedback to be provided within normally agreed timescales. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Reflection | Understand | On completion of this course students should be able to develop the critical capability to generate, recognise, assess and articulate creativity and enterprise opportunities. |
| Factual | Apply | On completion of this course students should be able to demonstrate how the principles of creativity, innovation and entrepreneurship converted and applied into new processes, products or services. |
| Factual | Analyse | On completion of this course students should be able to critically research, review and analyse market plus financial information to produce a fiscally robust and market aware feasible business plan. |
| Procedural | Evaluate | Students should be able to critically demonstrate an awareness of the requirement to understand the needs, wants and behaviour of the various types of potential customers in the marketplace. |
| Reflection | Evaluate | On completion of this course students should be able to critically reflect on personal development needs, to include the development, skills and attributes of entrepreneurial behaviour. |
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