BU551H: MARKETING MANAGEMENT (2022-2023)

Last modified: 31 Jul 2023 11:19

Course Overview

The course will apply theoretical and practical content to explore the key concepts of Marketing in Management to provide students with an understanding of, coordinating and controlling marketing activities. A key theme running throughout the course is the importance of creating customer value. The aim is to provide you with an understanding of the role of marketing and relevant critical strategies in establishing, developing and maintaining customer value.

Course Details

Study Type	Postgraduate	Level	5
Term	Second Term	Credit Points	15 credits (7.5 ECTS credits)
Campus	Aberdeen	Sustained Study	No
Co-ordinators	Sorry, we don't have a record of any course coordinators.

What courses & programmes must have been taken before this course?

Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

BU5039 Marketing Management (Passed)

Are there a limited number of places available?

Course Description

The course is a core component of the MSc in Marketing Management. The course runs on block mode. You have a preparatory (reading and activity week), a teaching week and an assessment week.

The learning content will include:

The changing role of Marketing
Marketing Environments
Marketing Strategy (Segmentation, Targeting, Positioning)
Marketing Mix and Brand Management
Sustainability and Ethics in Marketing

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

There are no assessments for this course.

Formative Assessment