Last modified: 31 Jul 2023 11:19
The proposed course is based around the "3 pillars of sustainability", stakeholder engagements, ethics and includes social marketing Communications. The course would mainly cover the aspects of Societal Marketing, Collaborative Consumption and Circularity.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Session | First Sub Session | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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The course requires students to link strategy, marketing to create actionable social and environmental programmes. Critically assess the role of core marketing societal theories models and concepts in Sustainability. Being aware of the challenges of adopting an emergent strategic framework. Furthermore, students will be required to explore the emerging links between Social and Sustainability, understand why Societal and Sustainable Marketing is not the preserve of the third sector, and recognise the role of Social and Ethical Marketing as distinct from “normal” shareholder marketing.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 30 | |
|---|---|---|---|---|
| Assessment Weeks | 13 | Feedback Weeks | 16 | |
| Feedback |
The group assessment is a 10 minute AV presentation with support material of no more than 400 words. Written feedback will be provided within three weeks from the due date. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Be able to link strategy, marketing to create actionable social and environmental programmes. |
| Conceptual | Analyse | Critically assess the role of core marketing societal theories models and concepts in Sustainability. |
| Conceptual | Analyse | Being aware of the challenges of adopting an emergent strategic framework. |
| Assessment Type | Summative | Weighting | 70 | |
|---|---|---|---|---|
| Assessment Weeks | 14 | Feedback Weeks | 17 | |
| Feedback |
Word count excluding diagrams, images, visualistion and inforgraphics. Feedback provided within three weeks from the due date. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Evaluate | Mapping Circularity and its links with Social Innovation. |
| Conceptual | Evaluate | Approaches to leveraging and Engaging Stakeholders. |
| Conceptual | Evaluate | Exploring Role of Social Market Communications in Changing Behaviours. |
| Conceptual | Understand | Exploring the emerging links between Social and Sustainability. |
| Conceptual | Understand | Recognising the role of Social and Ethical Marketing as distinct from “normal” shareholder marketing. |
| Conceptual | Understand | Understanding why Societal and Sustainable Marketing is not the preserve of the third sector. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | 20 | Feedback Weeks | 23 | |
| Feedback |
The written feedback will be provided in line with the course policy. |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
|
|
||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Be able to link strategy, marketing to create actionable social and environmental programmes. |
| Conceptual | Analyse | Critically assess the role of core marketing societal theories models and concepts in Sustainability. |
| Conceptual | Analyse | Being aware of the challenges of adopting an emergent strategic framework. |
| Conceptual | Understand | Exploring the emerging links between Social and Sustainability. |
| Conceptual | Understand | Understanding why Societal and Sustainable Marketing is not the preserve of the third sector. |
| Conceptual | Understand | Recognising the role of Social and Ethical Marketing as distinct from “normal” shareholder marketing. |
| Conceptual | Evaluate | Approaches to leveraging and Engaging Stakeholders. |
| Conceptual | Evaluate | Mapping Circularity and its links with Social Innovation. |
| Conceptual | Evaluate | Exploring Role of Social Market Communications in Changing Behaviours. |
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