Last modified: 05 Aug 2021 13:04
This practice-based ‘consultancy project’ module is available to students on a competitive basis during the final stages of the MSc Marketing Management. The project will be based on a specific company marketing issue. Students will be required to produce two written submissions:
· A report for their client addressing an agreed project brief. This may include elements of both primary and secondary data analysis.
· A critical review of academic literature on an agreed topic related to their industry project.
Students will be assigned an academic supervisor in addition to a contact within their project company.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | Third Term | Credit Points | 45 credits (22.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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Students will receive briefing sessions providing:
Students will then work independently on first planning and then producing their client report. Importantly, they will have to present a progress summary to their supervisor (acting as project sponsor) at three milestone dates, one in each of the months of June, July and August. These progress summaries will form a part of the overall assessment in the form of project control marks. Students will present a summary of their findings in one of the last two weeks of August, before submitting their final report in the first week of September.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 15 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Assessment Type | Summative | Weighting | 70 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Assessment Type | Summative | Weighting | 15 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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There are no assessments for this course.
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Factual | Remember | ILO’s for this course are available in the course guide. |
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