Last modified: 05 Aug 2021 13:04
This course critically considers the processes and outcomes of business and corporate strategy formulation and implementation. This includes the centrally important techniques and processes of developing vision, futures and strategy; making strategic choices; analysing the competitive and contextual environment; implementing strategy; business planning/business case development. The course is applied to all industrial, public and third sector settings.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
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Organisations increasingly adopt the conceptual frameworks and models of strategy and strategic management to help them understand the context of their business, envision potential future states and to allocate and re-allocate resources in relation to developing strategic goals. The models and techniques involved are adapting and emerging as new pressures, technologies and opportunities develop. Senior managers require the knowledge and expertise to implement these models in a carefully judged and balanced way. This allows sharp perspectives and sustainable options to be identified, explored and tested prior to adoption and implementation. Aspects of organizational context such as leadership, followership and change are explicitly folded in to this important managerial area of work.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 70 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | Word Count | 2500 | ||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Assessment Type | Summative | Weighting | 30 | |
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| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
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There are no assessments for this course.
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Reflection | Analyse | Have an advanced understanding of many of the routinely-encountered difficulties in strategy implementation and have methods at hand to address those difficulties. |
| Conceptual | Evaluate | Have a critical appreciation of the main strengths and weaknesses of various strategic actions . |
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