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BU5043: MARKETING DECISION MAKING (2019-2020)

Last modified: 25 Sep 2019 09:58


Course Overview

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

Course Details

Study Type Postgraduate Level 5
Term First Term Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Robert Duncan

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)
  • One of MRes Business Research (Studied) or MSc Marketing Management (Studied) or Master of Letters in Art and Business (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Introduction to Accounting and Finance Financial Analysis Profit and cash – Accounting policy choice - Planning, and control Introduction to Management Accounting Making long term decisions Accounting and Marketing – Pricing, customer profitability and making marketing decisions.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Reflective Report

Assessment Type Summative Weighting 30
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Class Test - Multiple Choice Questions

Assessment Type Summative Weighting 20
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Project Report/Dissertation

Assessment Type Summative Weighting 50
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Resit Assessments

Resubmission of failed element

Assessment Type Summative Weighting
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

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