Last modified: 22 May 2019 17:07
Innovation is at the forefront of much of the current economic and political debate to improve the competitiveness of economies and firms. This course will focus on the role of new product development in enabling firms to generate competitive advantage, and the types of problems faced by firms in their innovation management. In particular this course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and introduces sets of product development methods that can be put into immediate practice on development projects.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | None. | Sustained Study | No |
| Co-ordinators |
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The course will cover the activities, tools and techniques involved in new product / service development in firms. The content can be mapped onto the different stages involved in new product/service development process: concept development including opportunity and customer needs identification, concept generation, selection and testing, identifying product specification, prototyping, product / service design and product development economics.
Information on contact teaching time is available from the course guide.
1st attempt: the course is assessed on group presenttation (20%); group work (30%); individual self reflection (50%).
Resit: student groups achieving a grade of less than D3 for the group report will be required to resubmit this element and achieve a grade greater than D3. This re-submission must take place within 4 weeks of the feedback being received.
There are no assessments for this course.
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