Last modified: 27 Feb 2018 17:10
None.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | Second Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Online | Sustained Study | No |
| Co-ordinators |
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This module provides insight and understanding into fundamental elements of digital strategy for different types/sizes of business:
o Digital Strategy Development
o Developing Marketing Personas for the Web
o Routes to Market
o Structure and Usability
o Multi Device Strategy [Mobile]
o Actionable Analytics
o Website Specification
o Supplier Evaluation and Selection
Information on contact teaching time is available from the course guide.
Students are required to submit all elements.
To pass the course students must obtain an overall CAS grade of D3.
Elements:
1. Key Concept Quiz (10%)
2. Two 500 word Reflective Reviews (20%)
3. Memo/Summary of Client Brief (10%)
4. A 5-minute Video Presentation (recorded) (20%)
5. One 6-page, 2500-word, Written Report (40%)
Resit: students may resit (resubmit) a failing element once.
There are no assessments for this course.
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