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  6. LS5584: Trade Marks and Brand Development

LS5584: TRADE MARKS AND BRAND DEVELOPMENT (2016-2017)

Last modified: 28 Jun 2018 10:27


Course Overview

This course tracks the ongoing interactions between trade mark and related laws on the one hand and the social and commercial practices of branding on the other.  Through the use of cases and contemporary examples throughout, the course views trade mark and related laws within their historical, current, and developing social and commercial contexts.  It offers a critical view of certain developments in the laws, their roles in and responses to the evolving practices of branding.  It provides students with both an analytical and a practical view on the protection of trade mark and related rights.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 30 credits (15 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Dr Catherine Ng

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • Law (LS) (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course takes a critical view of the developments, within their commercial and social contexts, of trade mark laws, both statutory and common law. Among the issues addressed are how these developments in the laws have been influenced by commercial concerns, and how these developments have been influential to brand development within the commercial sector and public discourse. The course will also attempt to trace the trajectory of future developments in the laws and considers the boundaries which should and which currently do define these laws.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

First Attempt: 1 assessed essay of no more than 5000 words (50%); 1 two hour written examination (50%) Re-sit Attempt: 3 hour examination.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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