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  4. 2016-2017
  5. Business Studies
  6. BU5992: Digital Marketplace and Strategy

BU5992: DIGITAL MARKETPLACE AND STRATEGY (2016-2017)

Last modified: 28 Jun 2018 10:27


Course Overview

None.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 30 credits (15 ECTS credits)
Campus Old Aberdeen Sustained Study No
Co-ordinators
  • Mr Russell Williams

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This module provides an introduction to knowledge and techniques that create real competitive advantage: o The Life of a Digital Marketing Consultant o Digital Strategy Introduction o Digital Market Research o Business to Business [B2] v Business to Consumer [B2C] relationships o Emerging Marketplaces o Benchmarking and Metrics o Search Engine Optimisation [SEO] o Social Media Overview o Analytics Introduction

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Students are required to submit all elements. To pass the course students must obtain an overall CAS grade of D3. Elements: 1. Key Concept Quiz (20%) - randomly generated multiple choice quiz. 2. Two 500 word Reflective Reviews (20%) 3. One x 5-minute recorded Video Presentation (20%) 4. One x 6-page (2500 word) Written Report (40%) Resit: students may resit (resubmit) a failing element once.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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