Last modified: 28 Jun 2018 10:27
None.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | Second Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Old Aberdeen | Sustained Study | No |
| Co-ordinators |
|
||
1. Traditional Models of Markets and Value
2. The Network Economy and the ‘Prosumer’
3. Digital ‘Thought Leaders’ and their ‘Ideas’
4. Disruptive Thinking – New Technologies and New Business Models
5. Disruption and Market Value
6. Persuasive Pitching
Information on contact teaching time is available from the course guide.
Students are required to submit all elements.
To pass the course students must obtain an overall CAS grade of D3.
Elements:
1. Reflective Review 1 (20%): 1200 word written piece evaluating the contemporary relevance of one of the ideas of the thought leaders
2. Reflective Review 2 (20%): 1200 word written piece evaluating the contemporary relevance of one of the ideas of the thought leaders
3. Disruption Exercise (60%): 4000 word written report and 5-minute video presentation (recorded) – weighted 70:30
Resit: students may resit (resubmit) a failing element once.
There are no assessments for this course.
We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to switch off compatibility mode for this site or upgrade your browser.
