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  4. 2016-2017
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  6. BU5959: Marketing Project

BU5959: MARKETING PROJECT (2016-2017)

Last modified: 28 Jun 2018 10:27


Course Overview

This practice-based ‘consultancy project’ module is available to students on a competitive basis during the final stages of the MSc Marketing Management. The project will be based on a specific company marketing issue. Students will be required to produce two written submissions:  

·        A report for their client addressing an agreed project brief. This may include elements of both primary and secondary data analysis.  

·        A critical review of academic literature on an agreed topic related to their industry project.

 Students will be assigned an academic supervisor in addition to a contact within their project company.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 60 credits (30 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Dr Elizabeth Thomson

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • MSc Marketing Management (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Students will receive briefing sessions providing: [i] Insight into managing project-based work and managing client relations. [ii] The client brief. [iii] Insight into techniques, frameworks and literature relevant to undertaking the client brief Students will then work independently on first planning and then producing their client report. Importantly, they will have to present a progress summary to their supervisor (acting as project sponsor) at three milestone dates, one in each of the months of June, July and August. These progress summaries will form a part of the overall assessment in the form of project control marks. Students will present a summary of their findings in one of the last two weeks of August, before submitting their final report in the first week of September.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Three 1000 word Project Milestone Reports, totalling 15% 15 minute Project Presentation: 15% (copies of slides and feedback will be kept for External Examiner review) 7000 word Individual Project Report: 70%

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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