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  3. Postgraduate
  4. 2016-2017
  5. Business Studies
  6. BU5589: Digital Futures

BU5589: DIGITAL FUTURES (2016-2017)

Last modified: 28 Jun 2018 10:27


Course Overview

None.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 30 credits (15 ECTS credits)
Campus Old Aberdeen Sustained Study No
Co-ordinators
  • Mr Russell Williams

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This module re-considers the broader context of digital, reinforcing the link between strategy and tactics by developing insight and understanding into the actions of organisations in terms of responding to marketplace disruption or disruption by design.

o Traditional Models of Markets and Value

o The Network Economy and the ‘Prosumer’

o Digital Thought leaders and their ideas

o Disruptive Thinking – New Technologies and New Business Models

o Disruption and Market Value

o Persuasive Pitching


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

 

Students are required to submit all elements.

To pass the course students must obtain an overall CAS grade of D3.

Elements:

1. Reflective Review 1 (20%): 1200 word written piece evaluating the contemporary relevance of one of the ideas of the thought leaders

2. Reflective Review 2 (20%): 1200 word written piece evaluating the contemporary relevance of one of the ideas of the thought leaders

3. Disruption Exercise (60%): 4000 word written report and 5-minute video presentation (recorded) – weighted 70:30

Resit: students may resit (resubmit) a failing element once.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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