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  4. 2016-2017
  5. Business Studies
  6. BU5586: Digital Strategy and Digital Assets

BU5586: DIGITAL STRATEGY AND DIGITAL ASSETS (2016-2017)

Last modified: 28 Jun 2018 10:27


Course Overview

None.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 30 credits (15 ECTS credits)
Campus Old Aberdeen Sustained Study No
Co-ordinators
  • Mr Russell Williams

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This module provides insight and understanding into fundamental elements of digital strategy for different types/sizes of business:

o Digital Strategy Development

o Developing Marketing Personas for the Web

o Routes to Market

o Structure and Usability

o Multi Device Strategy [Mobile]

o Actionable Analytics

o Website Specification

o Supplier Evaluation and Selection


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

 

Students are required to submit all elements.

To pass the course students must obtain an overall CAS grade of D3.

Elements:

1. Key Concept Quiz (10%)

2. Two 500 word Reflective Reviews (20%)

3. Memo/Summary of Client Brief (10%)

4. A 5-minute Video Presentation (recorded) (20%)

5. One 6-page, 2500-word, Written Report (40%)

Resit: students may resit (resubmit) a failing element once.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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