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  4. 2016-2017
  5. Business Studies
  6. BU5573: Marketing Communications

BU5573: MARKETING COMMUNICATIONS (2016-2017)

Last modified: 28 Jun 2018 10:27


Course Overview

Through a combination of lectures, tutorials, workshops, debates and in-course assessment, this course encourages students to critically reflect upon: Social theory and its relevance to marketing communications; Concepts and contemporary thought within the practice of marketing communication; expressive practice.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Dr Tim Stone

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • One of MSc Marketing Management (Studied) or Master of Science Professional Communication (Studied) or Master of Letters in Art and Business (Studied) or MSc Data Analysis Visualisation and Communication (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

The course content is constructed upon four key cornerstones: (1) Critical thinking; (2) Social theory and its relevance to marketing communications; (3) Theories and concepts within marketing communications; (4) Contemporary marketing communications and expressive artistic practice.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Continuous assessment (100%): essay 1 (1600 words) 30%, essay 2 (2000 words) 40%, group presentation 10%, group piece 20%. Resit: Continuous assessment (100%): 1 essay of (2500 words).

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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