Last modified: 28 Jun 2018 10:27
Innovation is at the forefront of much of the current economic and political debate to improve the competitiveness of economies and firms. This course will focus on the role of new product development in enabling firms to generate competitive advantage, and the types of problems faced by firms in their innovation management. In particular this course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and introduces sets of product development methods that can be put into immediate practice on development projects.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | None. | Sustained Study | No |
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Information on contact teaching time is available from the course guide.
1st attempt: the course is assessed on 40% group project [15% presentation, 25% report (1500 words)], and individual essay (60% 2500 words).
Resit: student groups achieving a grade of less than D3 for the group report will be required to resubmit this element and achieve a grade greater than D3. This re-submission must take place within 4 weeks of the feedback being received.
There are no assessments for this course.
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