Last modified: 28 Jun 2018 10:27
The Value and Markets course is designed to allow participants to investigate key theories that underpin views about marketing. On the course delegates will be introduced to different approaches, theories and techniques utilised in marketing planning and marketing management. For example, delegates will be introduced to topics including; the characteristics of buyers and buyer behaviour (decision processes and roles), the marketing mix (product, price, place, promotion), services marketing, implementation and control, relationship marketing and international marketing.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | None. | Sustained Study | No |
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This course aims to provide students with a critical understanding of the nature and articulation of the marketing function within modern organisations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation. It will set marketing management within the overall context of strategic planning. Building on the underpinning marketing concepts, the course will develop students’ in-depth understanding of the structure and articulation of marketing within a range of diverse organisational settings, including, consumer, industrial, service and voluntary sectors. Specifically the course will encourage students to adopt a systems perspective in addressing key marketing techniques and approaches, and recognise the close inter-relationship between marketing and other management functions in modern organisations.
Information on contact teaching time is available from the course guide.
1st attempt: 1. An individual Assessment comprising 40% of the total course marks. 2. A group piece comprising 30% of the total course marks 3. An individual Professional Reflective Review comprising 30% of the course marks. The individual assessment (1. and 3. above) is as follows: 1. An individual contribution to a theoretical issue, a case issue or work-based issue (2000 words) – 40% of total course marks. 2. A reflective review of the lessons learned through participation in the course (1500 words or a 5min video/oral presentation) – 30% of the total course marks. Material for these individual assessed elements will be obtained through a series of timetabled individual and group activities complemented by directed reading and own research. The group assessment (2. above) is as follows: A group activity/challenge – 30% of the total course marks. In undertaking the challenge, and in the preparation of the assessed requirements (see on), students are required to keep minutes of their group meetings and record peer contributions. These minutes along with the reflections on peer contributions peer are reviewed by the assessment team as part of the assessment process. The group assessed requirements for this course are:- a 10 minute group presentation (contributing 10% and a 6 page Briefing Note/Report comprising 20%).
Resit: There is no resit opportunity for the group element. For the individual elements students who score below D3 will be required to submit the respective elements within six weeks of the mark and feedback being returned.
There are no assessments for this course.
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