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  4. 2016-2017
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  6. BU5041: New Product and Service Development

BU5041: NEW PRODUCT AND SERVICE DEVELOPMENT (2016-2017)

Last modified: 28 Jun 2018 10:27


Course Overview

Innovation is at the forefront of much of the current economic and political debate to improve the competitiveness of economies and firms. This course will focus on the role of new product development in enabling firms to generate competitive advantage, and the types of problems faced by firms in their innovation management. In particular this course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and introduces sets of product development methods that can be put into immediate practice on development projects.

Course Details

Study Type Postgraduate Level 5
Term First Term Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Dr Jing Cai

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • Either MRes Business Research (Studied) or MSc Marketing Management (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

The course will cover the activities, tools and techniques involved in new product / service development in firms. The content can be mapped onto the different stages involved in new product/service development process: concept development including opportunity and customer needs identification, concept generation, selection and testing, identifying product specification, prototyping, product / service design and product development economics.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

1st attempt: the course is assessed on 40% group project [15% presentation, 25% report (1500 words)], and individual essay (60% 2500 words).

Resit: student groups achieving a grade of less than D3 for the group report will be required to resubmit this element and achieve a grade greater than D3. This re-submission must take place within 4 weeks of the feedback being received.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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