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  4. 2015-2016
  5. Business Studies
  6. BU5944: Marketing Communications

BU5944: MARKETING COMMUNICATIONS (2015-2016)

Last modified: 25 Mar 2016 11:37


Course Overview

None.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Dr Tim Stone

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • One of Master of Business Administration (P/T) (Studied) or Master of Business Administration Full-Time (Studied) or Master of Business Administration (Human Resource Man't) (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

Are there a limited number of places available?

No

Course Description

The course will be constructed around specific learning materials that are designed to illuminate: The cultural context, the nature and the process of IMC. Managing IMC planning through the use of both internal and external resources. The IMC mix (advertising, public relations, sponsorship, sales promotion, personal selling and sales management, direct marketing, packaging). Creative implementation of IMC.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

1st attempt: Continuous assessment (100%). Resit: If a student fails to reach a pass mark of CAS 9 overall, they may be permitted to undertake a resit of the substantive assignment. Overall, students resubmitting will have a course mark capped at CAS 9.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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