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  4. 2015-2016
  5. Business Studies
  6. BU5943: Consumer Behaviour

BU5943: CONSUMER BEHAVIOUR (2015-2016)

Last modified: 25 Mar 2016 11:37


Course Overview

This theoretically informed and practical course aims to explore the key concepts and theories of consumer behaviour. At the end of the course students will have an understanding of:

 ·        The activities individuals undertake when obtaining, consuming and disposing of products and services.

·        The consumer as an individual: Understanding motivations, psychographics, demographics and cognitive processes.

·        Social and group aspects of consumer behaviour: The role of friends, family and reference groups.

 This will be achieved through a combination of lectures, seminars and directed private study.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Dr Elizabeth Thomson

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • One of Master of Business Administration (P/T) (Studied) or Master of Business Administration Full-Time (Studied) or Master of Business Administration (Human Resource Man't) (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

Are there a limited number of places available?

No

Course Description

The course will combine theory with practical examples in order to explore the key concepts of consumer behaviour. This will be achieved through a combination of lectures, seminars and directed private study.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

100% continuous assessment

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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