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  3. Postgraduate
  4. 2015-2016
  5. Business Studies
  6. BU5844: International Marketing

BU5844: INTERNATIONAL MARKETING (2015-2016)

Last modified: 25 Mar 2016 11:37


Course Overview

The focus for this course is understanding business’s response to international market opportunities. The emphasis is on growth organisations that have the challenge of entering into and competing in new and emerging markets. This course will be of value to anyone who expects to be working in an international business environment and it will provide a framework to better understand the choices available to businesses that are seeking to expand overseas.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Mr Marcus Thompson

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • One of Master of Business Administration (P/T) (Studied) or Master of Business Administration Full-Time (Studied) or Master of Business Administration (Human Resource Man't) (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

Are there a limited number of places available?

No

Course Description

Each session will entail activity-based seminar/workshops on international marketing decision-making. It will consist of theoretical inputs followed by practical exercises. Groups of 4/5 students will be allocated a product and asked to make a series of international marketing decisions. Among these: which international market to select; how to enter the chosen market(s); changes, if any, required to the product, packaging etc; appropriate communication strategies in the chosen market(s); basis for establishing international pricing decision. These exercises will enable students to apply international marketing decision-making theory in practice.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

1st attempt: Continuous assessment (100%). Resit: Resit: If a student fails to reach a pass mark of CAS 9 overall, they may be permitted to undertake a resit of the substantive assignment. Overall, students resubmitting will have a course mark capped at CAS 9.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.
 

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