Last modified: 25 Mar 2016 11:38
Innovation is at the forefront of much of the current economic and political debate to improve the competitiveness of economies and firms. This course will focus on the role of new product development in enabling firms to generate competitive advantage, and the types of problems faced by firms in their innovation management. In particular this course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and introduces sets of product development methods that can be put into immediate practice on development projects.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | None. | Sustained Study | No |
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Information on contact teaching time is available from the course guide.
1st attempt: A portfolio of work comprising continuous assessment in the form of: 1) Two individually prepared assignments; assignment 1 and 2 each contributing 35% of the total marks (each assignment is 2000 words); 2) A group presentation comprising 10% of the total marks. Copies of the presentation slides and feedback will be made available for the External examiner to review. 3) A group project work comprising 20% of the total marks. This will be a collation of four deliverables, each deliverable is up to three pages of a A4 size paper. Resit: Student groups achieving a CAS mark of less than 9 for the group report will be required to resubmit this element and achieve a grade greater than CAS 9. This re-submission must take place within 4 weeks of the feedback being received. Resubmitted group assignments will be capped at a CAS of 9. If a student fails to reach an overall pass mark of CAS 9 they may be permitted to resit one of the individual assignments in lieu of a failing individual assignment. Students resitting an individual piece will be required answer a different question from the original question. This question will be issued when the course grades are published and must be submitted within 6 weeks of this date. If the student is required to resit an individual assignment the maximum award for the course will be a CAS grade 9.
There are no assessments for this course.
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