Last modified: 25 Mar 2016 11:38
Innovation is at the forefront of much of the current economic and political debate to improve the competitiveness of economies and firms. This course will focus on the role of new product development in enabling firms to generate competitive advantage, and the types of problems faced by firms in their innovation management. In particular this course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and introduces sets of product development methods that can be put into immediate practice on development projects.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | None. | Sustained Study | No |
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Information on contact teaching time is available from the course guide.
1st attempt: the course is assessed on a portfolio of work comprising continuous assessment in the form of: 1) Two individually prepared assignments; assignment 1 and 2 each contributing 30% of the total marks; 2) A group presentation comprising 10% of the total marks 3) A group project work comprising 30% of the total marks. Resit: student groups achieving a grade of less than D3 for the group report will be required to resubmit this element and achieve a grade greater than D3. This re-submission must take place within 4 weeks of the feedback being received.
There are no assessments for this course.
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