Last modified: 28 Jun 2018 10:27
The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | None. | Sustained Study | No |
| Co-ordinators |
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Information on contact teaching time is available from the course guide.
A portfolio of work comprising continuous assessment in the form of: [1] Two individually prepared assignments; assignment 1 and 2 each contributing 30% of the total marks) [2] A group presentation comprising 10% of the total marks [3] A group report comprising 30% of the total marks. Resit: Student groups achieving a CAS mark of less than 9 for the group report will be required to resubmit this element and achieve a grade greater than CAS 9. This re-submission must take place within 4 weeks of the feedback being received. Resubmitted group assignments will be capped at a CAS of 9. If a student fails to reach an overall pass mark of CAS 9 they may be permitted to resit one of the individual assignments in lieu of a failing individual assignment. Students resitting an individual piece will be required answer a different question from the original question. This question will be issued when the course grades are published and must be submitted within 6 weeks of this date. If the student is required to resit an individual assignment the maximum award for the course will be a CAS grade 9.
There are no assessments for this course.
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