Last modified: 22 Aug 2024 15:16
This course covers a broad range of topics that come under the general heading of ‘Business Strategy’. The course introduces students to concepts, frameworks and models that are useful for providing explanations on how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities, managing own capabilities, coordinating their activities with other companies, and competing to create value for customers.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
|
||
This course applies theories, concepts and analytical techniques of economics to understand realistic business situations. The strategy aspect recognises that most decisions are significant, irreversible and made in situations of uncertainty. The organisation aspect recognises that decisions are made in institutional settings, such as business organisations, product markets, finance markets and in business-to-business and business-to-consumer relationships. The course is appropriate to (pg) level 5 teaching because it presents students with different theoretical and conceptual approaches, which draw on different assumptions about human agency and institutional and structural durability. Hence, students will receive an introduction to game theory, with its concepts of stable equilibrium, and also to behavioural theories of strategy, which are procedural and based on agents' routines, standard operating procedures and durable capabilities. Lectures will introduce theories, concepts and techniques of analysis. Exercise questions will be of equal significance and will focus on reinforcing the materials covered in the lectures.
| Assessment Type | Summative | Weighting | 30 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
2 MCQ Tests (15% each) |
|||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Apply | Students should be able to apply the economics concepts and models to evaluate the trade-offs firms face in making strategic decisions and how these are affected by the nature of market structures. |
| Conceptual | Understand | Students should be able to understand the basic principles of game theory. |
| Factual | Analyse | Students should be able to analyse issues that constrain business decisions, such as information asymmetry and government regulations. |
| Procedural | Remember | Students should be able to strengthen the knowledge and understanding of basic concepts of producer theory, such as technology, costs, demand and profits. |
| Assessment Type | Summative | Weighting | 70 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
2,000-word written assignment |
|||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Apply | Students should be able to apply the economics concepts and models to evaluate the trade-offs firms face in making strategic decisions and how these are affected by the nature of market structures. |
| Conceptual | Understand | Students should be able to understand the basic principles of game theory. |
| Factual | Analyse | Students should be able to analyse issues that constrain business decisions, such as information asymmetry and government regulations. |
| Procedural | Remember | Students should be able to strengthen the knowledge and understanding of basic concepts of producer theory, such as technology, costs, demand and profits. |
There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
2,000-word written assignment |
|||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
|
|
||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | Students should be able to understand the basic principles of game theory. |
| Factual | Analyse | Students should be able to analyse issues that constrain business decisions, such as information asymmetry and government regulations. |
| Conceptual | Apply | Students should be able to apply the economics concepts and models to evaluate the trade-offs firms face in making strategic decisions and how these are affected by the nature of market structures. |
| Procedural | Remember | Students should be able to strengthen the knowledge and understanding of basic concepts of producer theory, such as technology, costs, demand and profits. |
We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to switch off compatibility mode for this site or upgrade your browser.
