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  6. BU5587: Executing A Digital Strategy

BU5587: EXECUTING A DIGITAL STRATEGY (2023-2024)

Last modified: 23 Jul 2024 10:43


Course Overview

None.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 30 credits (15 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Miss Cherie Connon

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This module equips students with the knowledge to understand the many aspects of digital content marketing, digital advertising, social media platforms and analytic techniques: o Content Marketing o Digital Advertising o Social Media o Advanced Analytics


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Class Test

Assessment Type Summative Weighting 10
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Report: Individual

Assessment Type Summative Weighting 40
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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

2x 500-word reflective reviews

Assessment Type Summative Weighting 20
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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Memo/summary of client brief

Assessment Type Summative Weighting 10
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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Oral Presentation: Individual

Assessment Type Summative Weighting 20
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5 minute video presentation (recorded)
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Resit Assessments

Resubmission of failed elements

Assessment Type Summative Weighting
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberNOT AVAILABLE
 

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